Yahoo abandonne son moteur de recherche au profit de Microsoft BingLa longue négociation entre Microsoft et Yahoo touche enfin à sa fin. Les deux sociétés ont annoncé un partenariat sur le moteur de recherche et sur la publicité.
Ce partenariat consisterais à ce que Yahoo utilise désormais exclusivement le moteur de recherche Bing de Microsoft sur ses sites Web, avec Yahoo gérant la vente des annonces textuelles qui s'affichent à côté des résultats de recherche de ses propres sites et de certains de Microsoft (l'équivalent de Adsense sur Google).
Est ce que finalement Yahoo à accepté car les statistiques montrent que Google continue de progresser mais que Bing prends des parts de marchés sur Yahoo, et que donc Yahoo était promis à un déclin inéluctable ?
Voici les termes du partenariat :
• The term of the agreement is 10 years;
• Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms;
• Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.
• Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.
• Each company will maintain its own separate display advertising business and sales force.
• Yahoo! will innovate and “own” the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology.
• Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network of both owned and operated (O&O) and affiliate sites.
• Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88% of search revenue generated on Yahoo!’s O&O sites during the first 5 years of the agreement.
• Yahoo! will continue to syndicate its existing search affiliate partnerships.
• Microsoft will guarantee Yahoo!’s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country.
• At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million.
• The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.
Communiqué de presse Microsoft (en anglais) Le site dédié créé à l'occasion : http://www.choicevalueinnovation.com (en anglais)Lire aussi :
Bing, le moteur de recherche de Microsoft ne convainc toujours pas la France Google à 90% de parts de marchés en France et 98% sur les informaticiens Webmarketing : Le taux de clics est plus élevé sur Bing que sur Google, comment l'expliquer ? Moteurs de recherche : Bing récupère des parts de marché à Yahoo Search, est-ce le début de la reconquête du marché par Microsoft ?Le but de cette alliance est il de faire front pour tenter de concurrencer Google ? Pensez-vous que cette alliance peu porter ses fruits, ou n'est il pas trop tard ?
Envoyé par bartoumi
.
.
